28 Aug, 2022 (Sun)


Google launched AdWords in 2000.[1] Initially, AdWords advertisers pay monthly for the service and Google will configure their campaigns. Google soon introduced an AdWords self-service portal to accommodate small businesses and those who want to manage their own campaigns. In 2005, Google launched a campaign management service known as 'Jumpstart'.

The AdWords system was initially implemented on top of the MySQL database engine. After starting the system, Management decided to use Oracle instead, but eventually switched back to MySQL after the system became slower. Finally, Google developed a custom distributed relational database management system (RDBMS) called Google F1 specifically for the needs of the advertising industry. The interface is for spreadsheet editing; Provides Search Query Reports and converter metrics.[10]

In 2008, Google launched the Google Online Marketing Challenge, an in-class academic exercise for high school students.[12] In 2008, more than 8,000 students from 47 countries participated; In 2009, more than 10,000 students from 58 countries; About 12,000 students participated in 2010 and nearly 15,000 students from 70 countries in 2011. The challenge runs from January to June each year. .

In April 2013, Google announced plans to add improved campaigns to AdWords to support campaign management across multiple devices. Intended to include advanced reports about users in enhanced campaigns. This move was controversial among advertisers.[13]

In July 2016, Google introduced "Showcase Shopping" ads. In this format, Retailers can choose to have a series of images appear in search results related to various search queries and keywords.[14]

In October 2017, Google revised AdWords' daily budget caps from a maximum of 120% of previously predetermined daily budgets to a maximum of 200%. This change started on the same day it was announced and was criticized by paid search experts. However, Google later clarified that this change will only affect short-term campaigns of less than 30 days, and that additional charges will be refunded for campaigns longer than 30 days.

June 27 In 2018, Google announced [16] that Google AdWords would be rebranded as Google Ads as of July 24, 2018.[2][17]

In 2018, Bloomberg News reported that Google paid Mastercard millions of dollars for users' credit card data for advertising purposes. The agreement was not publicly announced.[18][19]

Google Ads' system is based partly on cookies and partly on keywords decided by advertisers. Google uses these characteristics to place ad copy on relevant pages. Advertisers pay when users redirect their searches to click on ad copy. Ads are local, It can be implemented nationally or internationally.

Google's text ads mimic the average search result on Google.[21] Image ads are one of several different standard sizes set by the Interactive Advertising Bureau (IAB). In May 2016, Google announced Expanded Text Ads, allowing 23% more text.

In addition to the Google search engine; Advertisers have the option to display their ads on Google's partner networks, including AOL search; Generates a list of sites including Ask.com and Netscape.

In addition to external search engine marketing agencies and consultants; Google has its own in-house team of account managers.